Press Room

Simon Jersey Fresh Approach to 2011 Catalogue

May 2011

The UK's leading retail corporate wear specialist has taken influence from high street fashion retailers with the launch of its 2011 catalogue. And in an industry first, Simon Jersey has unveiled a brand new ecommerce website that is optimised for ordering via web enabled mobile phones to compliment a new look, compact catalogue.

Leading brands in their own industries, such as Avis car hire, Holiday Inn and Mercure hotels, Grosvenor Casinos, Asda Cafes and Meadow Hall Shopping Centre, offer testimonials within the catalogue, reinforcing Simon Jersey's reputation as an exceptional company to purchase from.

Alongside the new catalogue Simon Jersey, part of the Kwintet Group, have launched a mobile phone enabled version of its award winning e-commerce website. A text service takes customers directly to the product they wish to purchase online, making out of the office ordering an effortless process. It is thought this will be warmly welcomed by the beauty industry, where 40% of workers do not operate from their own premises.

Charlie Pogson, Head of Marketing and Product at Kwintet UK & International, said: "The Simon Jersey catalogue is the face of the brand and an innovator in the market place, trail blazing and leading the way. It presents the breadth and quality of our products, and makes ordering from us a succinct and simple experience, so customers can get on with running their business.

"By tailoring the website and catalogue garment styles to that of leading high street fashion brands, we can continue to meet and hopefully exceed our customers increasing expectations and demands. All Simon Jersey customers are consumers for their own, personal clothing requirements out of work, and their experiences when purchasing non-work clothing translate to expectations when purchasing uniform, so we need to ensure we reflect that in everything we do to remain relevant, modern and up-to-date."

In another industry first, more than 1,000 garments have been catwalk modelled and recorded to create videos of all catalogue products being worn by a user. Pogson said: "The new videos allow purchasers to make the right product choice by showing close-up details, such as zips, buttons and pleats, and how the fabric drapes in motion. They bring the catalogue to life."

"We are celebrating our 40th anniversary this year and the catalogue shows why we have continued to breed confidence in our customer base and remain the UK's leading corporate wear specialist. With new innovative methods of ordering from us and a design and style which reflects the best of the fashion industry, Simon Jersey will continue to offer the best in corporate wear throughout 2011 and beyond."

For further information, please contact the press office:
Slater PR
Catherine Prest
East Park Lodge
East Park Road
Blackburn
BB1 8DW

Tel: +44 (0)1254 295 580
Fax: +44 (0)1254 295 581