Case study: mydentist uniforms

July 26, 2017

Photos of new re-brand of My Dentist, The Brewery, Henrietta Street, Cheltenham. Practice Manager is Laura Matthews PICTURED: Lesley Hole, Ana Figiueiurdo, Laura Matthews and Kara Tovey. Contact: 01242 256341 Photos by Anna Lythgoe

Photos of new re-brand of My Dentist, The Brewery, Henrietta Street, Cheltenham
Photos by Anna Lythgoe

As well as all the uniform garments available to buy here on the website we also offer a managed account service to some of the UK’s best known brands.

We’re proud of our long-standing relationship with mydentist which has lasted more than 10 years. Part of the IDH Group, mydentist has more than 670 practices making it Europe’s biggest dental care provider. We supply uniforms to every practice, providing bespoke designs for all of its clinical, reception and management staff.

With a nationwide presence and seven million customers, mydentist is one of the best known and trusted brands in dentistry. They need a uniform that reinforces this reputation for professionalism and inspires confidence from patients. It has to be contemporary, fresh, practical and fit for purpose. With such a big team the uniform has to fit and flatter a range of body shapes, be easy to work in and comfortable to wear day after day.

Leah Lancashire with Chelsy Blackburn, Shannon Hastings and Charlotte Ruscillo.

Leah Lancashire with Chelsy Blackburn, Shannon Hastings and Charlotte Ruscillo.

The colour palette and garments we have developed incorporate the calming teal and grey tones of the mydentist branding. Nursing staff wear tunics with our signature “double action back”, giving them extra movement for giving treatment. Meanwhile management staff can choose their uniform from a selection of modern-fit, contemporary suiting.

To ensure that the uniform continues to meet the brief and supports the changing way in which dentists work we constantly work on new innovations to evolve it. That includes design reviews and wearer trials, and we work closely with the customer to roll out the chosen uniform designs.

Sarah Griffiths Director of Marketing, at mydentist, said: “We really feel that Simon Jersey understand our brand values and culture. They work closely with us to understand what we need from a uniform to develop styles that our team enjoy wearing to work day after day.”

 

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