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Creating Your Signature Work Wear Look

October 4, 2016

What is a signature look? First of all, it’s worth pointing out that a signature look doesn’t necessarily mean wearing the exact same outfit over and over again. Similarly, a signature look doesn’t have to be bold and expressive, it can be understated and casual, it’s your signature look. A signature look is personal. It […]

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How To Wear A Suit

April 25, 2016

You may be thinking “everyone wears a suit, how hard can it be?”! Well, you may be surprised! We are going to walk you through the top 10 tips on wearing your Sunday best whilst oozing smooth and sophisticated. 1.The width of the tie should match the width of the lapel. It’s all about balance […]

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interview module

How To Dress For An Interview

April 15, 2016

How you dress for a job interview could be far more important than you think. No matter who you are, your appearance is the first thing that people will notice about you, and first impressions are usually formed within the first seven seconds of meeting someone – according to this article by Forbes Magazine. Therefore, […]

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bookkeeping

Opening a Beauty Business: Taxes & Bookkeeping

February 19, 2016

By law, the Inland Revenue requires you to submit your profit or loss each year so that they can calculate how much tax you should pay.  It’s important to keep records of your spending and earnings for your own business understanding and in case HMRC requests to see them. What Information Should I Record? Money […]

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The Impact of Colour on Your Marketing

February 18, 2016

Ever wondered why Coca-Cola’s brand logo is red, and why Starbucks’ is green? A study revealed that 90% of snap judgements made about brands are based on colour alone, so it really is important that you get it right. Social Media Today found that: Colour increases brand recognition by up to 80% Colour improves readership […]

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Beauty Salon Digital Marketing

Opening a Beauty Business: Digital Marketing

February 11, 2016

Creating a Website When considering having a website created for your business, you need to start by setting yourself a budget for the project, both in terms of set up, but also for ongoing maintenance and marketing costs. Speak to other business owners to gauge what the ‘going rate’ is for these prices. Once you’ve […]

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Opening a Beauty Business: Marketing

Opening a Beauty Business: Marketing

February 9, 2016

Logo Design & Brand Colours Your clients will make a decision about your salon in the first few seconds they step through the door. It’s important that your brand gels together as a whole. Your interior décor, furniture, signage, logos, marketing material and beauty uniforms should use the same core colours to strengthen your brand […]

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Finding the Right Premises

Opening a Beauty Business: Finding Premises

January 20, 2016

Finding premises for your salon is one of the most important decisions you will make. Here you’ll see why it is so important, and learn how you can find your ideal premises. Getting your choice of premises right will help your salon to operate effectively, with fewer unnecessary costs. Before you begin, you need to […]

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costs cashflow pricing

Opening a Beauty Business: Forecasting Costs, Cashflow & Pricing

December 9, 2015

Pricing Salon Products and Services It can be tough pricing new products.  It’s easy to start worrying about whether the price is too high or low, and if it’s more attractive than your competitor’s price.  It’s even trickier when it comes to a service as you’re pricing yourself, your skills and experience. When pricing salon […]

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Recruiting beauty staff | Simon Jersey

Opening a Beauty Business: Recruiting Staff

December 4, 2015

When looking for staff for your salon or spa, it is important that you first consider the following factors: How many members of staff will I need? What channels do I use to contact potential new staff? Do I pay them a wage, or rent them a chair/salon space? Could I use work experience or […]

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Funding Your Beauty Business Startup

Opening a Beauty Business: Initial Investment

December 1, 2015

Deciding upon the best way to finance your shop or salon depends on a few factors, you must consider and take into account: How much money you will need to start up the business. What your business is currently making, or if you’re a brand new business. Whether you are willing to offer personal assets […]

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