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  • Press Room - Archive

    Fashion takes flight with Emirates Airlines

    July 2009

    Emirates Fashion has officially taken flight on board all Emirates Airlines airplanes with all 23,000 staff now wearing their new uniform.

    In an industry first, the premium brand airline choose to hand responsibility of the design to its UK based manufacturer, Simon Jersey, rather than a world renowned fashion house; and saved itself millions of pounds in the process.

    Simon Jersey, which has been a leader in corporate clothing for more than 35 years, didn't disappoint and after a series of meetings, catwalk shows and employee consultations the new design was signed off by the Royal family in Dubai, which is led by Sheikh Mohammed bin Rashid Al Maktoum.

    Using colours and fabrics that mirrored the elegance of the Emirates brand the Simon Jersey team introduced new cuts and detail to improve the look and comfort of all elements of the uniform.

    A rich chocolate colour suit with a subtle cream and red pinstripe was chosen for male staff. This is complemented by a cream coloured shirt with a brown tie that has diagonal red stripes. The purser has a brown and cream tie so he is distinguishable from the other cabin crew.

    Female staff are now wearing an elegant mushroom coloured suit, with a chocolate and red pinstripe. A cream blouse has been trimmed with red for the cabin crew and cream for the pursers. Hats also differentiate the staff with crew wearing red and pursers sporting a chocolate brown.

    An inverted pleat on the skirts shows a flash of red when the ladies are walking, further enhancing the brand recognition.

    Following design approval an implementation committee, which was led by Simon Jersey, managed the entire process from production to final delivery to wearers.

    A team of 16 tailors were employed by the company and have been measuring staff to ensure a perfect fit for each.

    The next phase of delivery of winter uniforms is under way with deadline set for September.

    Nicola Parker, image and uniform specialist at Emirates Airlines, said: "The whole process of the design and manufacture of the new uniform has been invigorating and we are very happy with the end result.

    "By working in close partnership with Simon Jersey we have created a range of garments that reflect the premium quality of the brand and we are already receiving positive feedback from wearers and customers alike."

    Shane Bray, sales and marketing director at Simon Jersey, said: "It is extremely satisfying to see the new uniforms take flight.

    "Bringing this together from start to finish has been hard work but very rewarding for everyone involved. Staff from virtually all departments have had input into this process and I would like to congratulate each and every one of them."

    For further information, please contact the press office:
    Slater PR
    Catherine Prest
    East Park Lodge
    East Park Road
    Blackburn
    BB1 8DW

    Tel: +44 (0)1254 295 580
    Fax: +44 (0)1254 295 581

  • Archived News

    • Medical tunics make a stand against superbugs >
      Oct 2010
    • Facebook Users 'Like' UK's Most Stylish Salon >
      Feb 2011
    • Salon Wear >
      Oct 2010
    • Beauty uniform styles get ready for winter >
      Oct 2010
    • Beauty uniforms position your brand >
      Sep 2010
    • Bold &bright therapist uniform colours at fashion week >
      Sep 2010
    • Salon wear to flatter today's fuller figure >
      Oct 2010
    • Beauty Therapy Uniforms Have Gone Full Circle >
      Sept 2010
    • Getting Started; Hairdressing Uniforms for College Students >
      Sept 2010
    • Comfort, fashion & fit; beauty uniforms for mums in the making >
      Aug 2010
    • Hair and beauty uniforms with added benefits >
      Aug 2010
    • Dress for success. Dress with a conscience. >
      July 2010
    • The days of starched white Medical Uniforms are long gone >
      July 2010
    • Let your salon uniform do the hard work for you >
      April 2010
    • A stylish new beauty uniform for you - and your clients >
      April 2010
    • Beauty Tunics get a colour makeover >
      March 2010
    • Mood, style and atmosphere; salon defining therapy uniforms >
      March 2010
    • Practical fashion; Prestige beauty tunics and beauty wear only from Simon Jersey >
      Feb 2010
    • Simple, secure and available 24/7; order beauty wear online >
      Feb 2010
    • Beauty clothing and salon uniforms for every individual in your team >
      Feb 2010
    • Multibuy salon wear and salon uniforms; the smart way to dress your team for less >
      Feb 2010
    • Simon Jersey weave business
      development 'dream team'
      >
      July 2009
    • Fashion takes flight with Emirates Airlines >
      July 2009
    • Simon Jersey staff in peak
      condition for grueling challenge
      >
      May 2009
    • Avis contract extension >
      May 2009
    • Kwintet acquires the Mercatura Group >
      August 2007

    Press Contact

    If you require further information or you would like a comment from Simon Jersey for an article you are writing, please contact Simon Jersey's press office:

    Slater PR
    Catherine Prest
    East Park Lodge
    East Park Road
    Blackburn
    BB1 8DW

    Tel: +44 (0)1254 295 580
    Fax: +44 (0)1254 295 581

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