The Simon Jersey-designed suit for Team GB to wear during official events around the Olympic Games has been seen for the first time in Rio.
The team wore the navy blue suits at a prestigious reception at British House in Rio which is a home away from home for the athletes. Attended by HRH Princess Anne and Lord Sebastien Coe the event provided the athletes with an official welcome to Rio.
Simon Jersey, a leading uniform provider, worked collaboratively with senior Team GB staff as well as current and former athletes on the design of the suit, giving athletes the opportunity to have their say on what they wanted to wear.
Design features of the suits include a red lining embossed with messages of support from the nation’s children, following a competition run by Simon Jersey last year. More than 900 entries were received and 10 were chosen to be woven into the suit’s red lining.
It is hoped that these messages will help the athletes feel the support back home when they’re away at the Games and aiming to build on their success of London 2012. James Saunders, managing director for Simon Jersey, said: “The messages from the nation’s children is our way of letting the athletes know they have the support of everyone back home. We hope it inspires them to success in Rio.
“We’re incredibly proud to be the first uniform provider to have been chosen to supply suits for Team GB. Creating a suit for such a wide range of powerful body shapes is a challenge, but in working directly with athletes we’ve created a design we know fits and flatters all sizes.
“We’ve had fantastic feedback from athletes and it’s great to see them looking so good in our suit.”
In addition to the suit, Simon Jersey will also be providing athletes with the outfit they’ll wear at the closing ceremony of the Olympic Games. The outfits will remain a closely guarded secret until the final night on 21st August.