The festive period is a very lucrative time for beauty salons as there’s no shortage of ladies wanting their nails, hair and makeup done for Christmas parties and events. But how can you increase your earning potential in the beauty industry to get the most out of your business? There are plenty of sales strategies you can implement to encourage your clients to spend more in salon, and today at Simon Jersey we’re going to work through different options to help you achieve this. Not everything will be suitable for every beauty business, but you can always put your own spin on our ideas to make it work for you.
Signature Beauty Treatments
A great way to tempt your existing or new clients to spend more is to create a signature beauty treatment. For example, if you have a week or so that you’re looking to fill or need a little boost in profit, you can add new type of beauty treatment to your current menu. Making it a limited time offer creates a buzz and makes people act quickly if it is particularly desirable, such as festive inspired nail art for office Christmas parties or a special blow dry deal for an event in December. This is also a good way to gauge the success of a potential treatment you were looking to make permanent, or train your staff in to determine if it is worth investing in.
If you’re not wanting to train in a new treatment, you can always combine treatments you already do to create exciting treatment packages. This would work well for massages, facials, nails, eyebrows and eyelashes – by combining two of these you can not only target current clients, but also expand your business to entice new customers. It’s a simple way to sell treatments that may not be as popular and upsell your regular offering.
Retail Products
Adding a small selection of product Christmas gift sets to your salon’s shelves can boost revenue and help to promote your in-salon services. If you own a hairdressing salon, contact your salon products provider and enquire about haircare gift sets they are selling this year. Most big haircare brands will offer a variety of gift sets from shampoo and conditioner duo sets to styling sets, and even electricals. You should be looking to stock a range of Christmas gift sets that vary in price as people will be looking out for stocking fillers and impulse buys, as well as larger gifts.
Make all your client’s options visible throughout the salon for the most exposure possible, for example set up an attractive window display – if you order directly from your brand supplier they may send out promotional materials such as posters and brochures.
Christmas Events and Competitions
To create a buzz around your salon, why not host a Christmas event or competition? A simple way to encourage sales and promote your business is to do a raffle, where the main prize is a gift voucher for your salon, along with smaller prizes such as chocolates, beauty products and alcohol. Tickets should be of small value, so clients will be more likely to purchase. Putting on a Christmas themed pamper evening with exclusive offers and mini treatments would be a step up from a raffle and would take more organising, but could potentially see a better reward. Ticketing the event means you can put a price on how much the evening is worth, making sure you’re not losing profit by closing your salon for the event. Opening up the tickets to all your clients and their friends could see a bigger turn out and an expansion of your client list, but if your business focus is to increase sales you may want to consider making it a VIP event inviting your most valued customers to try new products or treatments, and offering discounts on bookings taken that night.
Christmas Only Benefits
For that little extra sales push, why not try giving out Christmas wish lists to your clients when they come in for a treatment? This can either be for themselves or for someone else they are looking to buy for, that way you can introduce your products and treatments to new people and help out clueless friends or family when they are struggling for what to get your client. You could incorporate a bespoke gift building service with this and put together product/treatment hampers with wrapping. This will appeal to partners who are strapped for time and want a quick present that they know they will love, and this caters for every budget and will also give the recipient a good first impression of your salon, or make a returning client fall in love with your products all over again.
What often follows a busy December for beauty salons and spas is a quiet January. To encourage more sales and bookings throughout the month, you could offer vouchers or discounts redeemable in January for clients who purchase a certain amount of gift vouchers and high-ticket retail products. This will get people to buy more because they know they will be receiving a gift themselves. Alternatively if you’re looking to expand your client books, pop a January treatment voucher in with your Christmas gift sets to get them into your salon, and hopefully they will become a regular visitor!
At Simon Jersey we want all our customers to succeed, and what beauty uniform you and your staff wear is also a key to building a great business reputation. Visit our website to check out our full range of salonwear, which includes stylish beauty tunics and salon uniforms made from high quality fabrics in flattering shapes. For more information or guidance on your Simon Jersey uniform order, call our helpful customer services team on 03444 994414 to see how our salonwear and beauty uniforms can work for you and your team this Christmas period.
