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We’re proud of our long-standing relationship with IDH which has lasted more than 10 years. Trading as mydentist, IDH has more than 600 practices making it Europe’s biggest dental care provider. We supply uniforms to every practice, providing bespoke designs for all of its clinical, reception and management staff.

With a nationwide presence and seven million customers, mydentist is one of the best known and trusted brands in dentistry. They need a uniform that reinforces this reputation for professionalism and inspires confidence from patients as well as being contemporary, fresh, practical and fit for purpose. With such a big team the uniform has to fit and flatter a wide range of body shapes, be easy to work in and comfortable to wear day after day.

The colour palette and garments we have developed together incorporate the calming green and grey tones of the mydentist branding. Nursing staff wear tunics with our signature “double action back”, giving them extra movement for giving treatment. Meanwhile management staff can choose their uniform from a selection of modern-fit, contemporary suiting.

To ensure that the uniform continues to meet the brief and supports the changing way in which dentists work we constantly work on new innovations to evolve it. That includes design reviews and wearer trials, and we work closely with the customer to roll out the chosen uniform designs.

What they said…
“We really feel that Simon Jersey understood our brand values and culture. They worked closely with us to understand what we need from a uniform and developed styles that our team enjoy wearing to work day after day.”





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